we clan do it
we clan do it
we clan do it
ISABEL ARRIAGADA
One summer of the year of '92, Cartoon Network channel arrived to a little city called Temuco. Isabel, an 8 year old girl became obsessed with Chuck Jones's cartoon's. That was the beginning of endless summer afternoons with banana milkshakes and marraqueta bread with avocado stuck to the TV. Over time, her dad's hi8 camera became his new hobby, erasing family videos and recording the dog and her friends on top of family memories.
One day her parents asked her what her talent was. Frustrated, she realized that she did not have the talent to became a great artist, painter or writer, but she did realize that she had the talent to recognize and gather great talents.
That's what Isabel loves and is passionate about. Gathering talents, producing great movies, and feeling
the great creative synergy that comes from putting together a great team.
JOSE ABUD
This restless girl, who flooded her own school just to go home and be comfortable, was
born and
carefully
polished in a family of recognized
advertising people. She became an advertiser herself and soon she discovered
that she wouldn’t be like her relatives
,
so she forge her own way to be
“
awesome
”.
First
she worked in ad agencies, then
selling and producing photos,
after that
she became a client in a marketing department, to finally found where
she belongs.
In a space between the audiovisual world
and her commercial vision.
Maybe that spark is what fire CLAN.
LORENZA OLEA
A girl born and raised in Santiago, the youngest of 4 siblings, a little bit crazy, the only one
with an "artistic" career, as her parents called her, often restless (several times to slap her,
as a joke of course) and who spent her whole life in the same school because she
intentionally failed the entrance exam in 2 different schools to avoid changing. She was a
gym teacher and the lady mistress of the step, a saleswoman in mall stores, a waitress in a
cafe, a master of arc welding and many other things that eventually led her to become the
sparkling publicist that she is today. She worked in several advertising agencies until,
because her desire to innovate and learn things that explode her brain, she arrived at "The
Clan" with all the motivation to leave an unforgettable mark. And yes... “Always forward,
because backwards is only to get impulse”… that's her motto and she lives it just as it
sounds.
CLO CLO
Clo
Clo
was
born
in
Havana,
Cuba.
As
a
child
she
tried
everything
in
the
artistic
world:
painting,
piano,
ballet,
folk dance,
theater
and
modeling,
although
this
last
one
was
quickly
abandoned
due
to
“
height
requirements
”
.
At
the
age
of
15,
she
began
announcing,
writing
and,
occasionally,
directing
radio
shows
aimed
at
young
people.
She
covered
various
cultural
events
such
as
film
and
theater
festivals
for
a
digital
magazine.
As
she
tasted
the
sweet
nectar
of
bohemian
art
life,
she
decided
to
study
at
the
Media
Faculty
of
The
University
of
Arts
of
Cuba,
specializing
in
film
production.
Since
then,
she
has
produced
all
kinds
of
things
from
video
clips,
short
films,
documentaries,
festivals,
films
that
have
gone
around
the
world,
to
even
(epic)
private
parties.
In
2013
she
moved
to
Chile
and
started
a
career
as
an
assistant
director
in
advertising.
After
8
years
in
the
indu
stry,
she
launched
her
career
as
a
director.
FORCH
Forch was born in Chile, but quickly became an avid traveler.
Highly hyperactive , always looking around, hungry for food, stories and people.
Before 20 she had already lived in Australia and Mexico.
She studied her first cinema years in Chile and then went to the city of love to study filmmaking.
The whole cinema obsession started fairly early when she got her fist video camera at age 12, a gift from her dad who was a film producer and director.
It’s been 20 years, and it has been her longest love affair.
Forch began her career doing camera and photography, then went into production for a while, until she got a call to save a spot as a director.
Right there and then realized Directing was the love of her life.
She then worked in Wanda, Hamburg to lear the ropes of international advertising.
When she came back to Chile, had a few years fighting with lightsabers and monsters, until she finally made it.
After going around directing music videos, advocating for LGBT+ causes in Chile, got nominated to a few awards, went on making fashion films and quite a few really good pieces in advertising, she made it to Clan.
So now don’t try to take it away from her, she’s tough!
May the Forch be with you.
NICO URETA
Nico studied journalism at the prestigious Catholic University in Chile, because at the time, was the right thing to do. Until he realized a priest would teach him bio ethics, Daaa! So, he retired quickly to pursue his filmmaking dream at the London Film School and directed a short film about immigrants that won some awards in the circuit. After graduated he went back home, got married, had 3 kids, cooked hundreds of BBQ’s, dinners, drank loads of wine and directed a ton of TV commercials for 12 years. He is only 37 years old but that doesn't stop him to shoot all over the world, even during the pandemic, be awarded in numerous ad festivals. Sometimes he is grumpy, but funny grumpy and that’s why we love him here at CLAN.
NICOLÁS ORTEGA
Nico initially pursued a career in tennis, showcasing skills that earned him a
scholarship to study in the USA. When he figured out everybody was taller than
him he quickly realized that this would be a problem in the pro circuit. He hung the
racquet and seamlessly transitioned to his other passion—filmmaking. He has
worked in the advertising industry for more than 10 years, all the way from hand
model to director. Nico's journey is a testament to his resilience and adaptability,
demonstrating that life's unexpected turns can lead to fulfilling pursuits. He works in
Chile as well as in the USA. Beyond the courts and film sets, Nico channels his
creativity into music, where he plays the drums as a member of a Red Hot Chili
Peppers cover band. Let's just say Chad Smith wouldn't be so proud of his
drumming...
ILMATO
Matías Vial, better known in the artistic field as "ILMATO", is a Chilean director, photographer and designer. He has dedicated himself to portray the urban culture and its relationship with new musical genres. In addition to his UC Design degree with highest distinction, he is influenced by his continuing education studies in photography and filmmaking at Parsons School of Design and School of Visual Arts in NYC.
Immersing himself in that underground culture, Matías continues to generate images that unite the street and music in a single piece, even going so far as to venture into musical creation itself. In 2021 he received the "La Junta" award for best music video direction, consolidating himself as one of the most respected Chilean directors in the current music video industry. In addition to his artistic area, Matías has directed advertising projects for brands such as Nike, Escudo, Zoo York, SuperZoo, among others. Matías's fresh and innovative way of seeing things is coveted by renowned international musicians like Karol G, Feid, Paloma Mami, Jowell & Randy, as well as major companies such as Apple.
AGUSTÍN PUENTE
Agustín Puente is a multidisciplinary artist. He works directing advertising,
music videos, shorts films, and other audiovisual content.
His work combines modern language, suspenseful narrative, sensitive work on
sound, and a precise
mise en scene
.
His
work includes brands such as Coca Cola, Brahma, Ford, Tik Tok, Beldent,
Fanta, Converse and artists such as Nathy Peluso, Chita, Louta, Cami, Paloma
Mami.
FEDE GARCÍA
Fede García was born in Buenos Aires and did a magic show on prime-time Argentinian television when he was 8 years old. He then went on the road with his rock band's tour, aged 13. Impressive right? Later In life he studied history and worked as an adviser at a production house. That led him to study cinema and work in the industry, where he understood he had reached the exact dose of adrenalin and stress. Working as an editor on films and commercials for some of the best production houses and agencies in the region, he developed a solid understanding of storytelling and cinematic style, leading him to start his career as a director. He's been doing so in Argentina and Latin America, currently shooting his first feature film. Fede lands in Chile, ready to shoot with Clan and drink some piscolas.
MARTÍN RIETTI
Martin
Rietti
(6 March, 1989, Buenos Aires, Argentina) is an audio
-
visual director and
photographer. He directs, films
and takes photographs out of pleasure and to make a living,
which are not always mutually exclusive. His output is thus quite varied, ranging from
portraits of artists to music and fashion films, commercials and recreational and
professional photography f
or the cinema, TV, museums, galleries, cell phones, computers,
the street and private living and bedrooms.
SERGIO HERNÁNDEZ
11 years ago, this boy, full of restlessness, hope, happiness and uncertainty, came to study advertising from Arica to the capital. While studying he realized that it was not what he wanted, which was to film, shoot and direct commercials. Passionate about everything he does, always looking for a different way of doing things. This adventurous way of beinghas led him to work from the heights of the Andes to the most important soccer fields in the country. He considers himself a digital nomad.
When he was a child, nature, which is his habitat, gave him a deep blow, when he was 8 years old the first video recorder of his parents broke when he tried to record a wave. Without telling anyone what he did, he asked Santa Claus for one so he would not be discovered. Santa Claus listened to him and that same Christmas he began to play with his dreams, without knowing the power he had in his hands. Today he follows his dreams and has created content and directed for big brands such as: Peugeot, Adidas, Colo-Colo, H&M, Falabella.com, Lollapalooza, World Surf League, etc...
“There is a phrase that says: -whenever you doubt yourself, think about why you started in the first place-, and I really think that this phrase is right, because there are two things that mobilized me when I was a little boy, and that were the passion and the desire to play...”
VALE CORRAL
Valentina Corral is a Chilean photographer and director. She graduated as a graphic
designer in 2012, to later work as an art director in advertising agencies, handling mainly
fashion and beauty accounts. In 2015 she resigned from the agency world to start her
career as a photographer, quickly standing out in the industry for her aesthetic and
creative look, where her background as an art director plays an important role when
creating images with a special sensitivity in light and chromatic management.
When she is not shooting on set, you will surely find her watching a true crime
documentary, on tiktok, or teaching photography and art direction at some of the most
prominent universities in Chile.
PATO MARDONES
After realizing that working endless hours in an office and wearing a suit and
tie wasn’t as fun as the tv show “The Office”, A young Pato from Chile
considered studying a less conventional career. He didn't want to be locked
up in an office or being at a desk all day, his anarchic and rebel soul was
demanding him to become something more, something special. A long period
of drunken nights made him realize that the art of photography was just
what he needed. Starting from the bottom as the assistant of the assistant of
the assistant of a glamorous photographic studio, Pato realized he was far
but in track of his dream. He worked really hard his way up by working for
many retail brands, national magazines and fashion advertising. He finally
achieved his goal as a professional independent photographer in 2014. Music
has also been essential part of Pato’s life. By years of practicing air drumming
made him part of a rock band as a semi - mediocre drummer. Thanks to that
opportunity, Pato met great musicians and he was able to go to Europe with
a band for almost a year as their personal photographer. By capturing and
documenting their greatest moments, Pato realized that he was finally living
his dream and has been living it ever since.